Sarah Jane Nicholson


Sarah Jane Nicholson is an artist manager from Netherlands.

Nicholson has 12 years of experience in the music business, specialising in business development within the African territory. Speaker at a number of conferences namely Canada Indie Week, Canada Music Week, M Pour Montreal, Eurosonic (18 & 19), Next CEO conference (Mauritius) & Music Matters Singapore.

SJN Agency are the African music and artist expansion experts. The Agency’s focus and success ranges from regional to global music marketing, as well as in growing and supporting both new and existing brand campaigns inside and outside of Africa.

Outside of Africa our talent have performed at SZIGET, Roskilder, Tomorrowland Unite, Afropunk, Ultra, Global Citizen, Fusion Festival, MAMA, Primavera, MIDEM, SXSW, ADE, Rock in Rio, Canada Indie Week, M for Montrael, Music Matters Singapore & more! Licences w/ Armada, Spinning, Universal (Africa), Warner (Africa), Sony Music (Africa).

Recent news from the agency includes collaboration with Damon Albarn on his Africa Express project in Johannesburg South Africa, support tour with Die Antwoord and various releases via Spinning, Armada etc.

NLAmsterdam, Netherlands
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