Call for entries: Hi-Life Fest music competition in Nigeria

The brainchild of beverage brand Life Continental Lager Beer, the programme serves as a platform for performers of the highlife genre, helping them to grow their craft while preserving Igbo culture and traditional sounds.

Running under the theme Celebrating Life, Celebrating Culture, this year’s contest will reward musicians in singing and dance categories, with a prize package including a record deal and cash prize, among others. The competition will run across Life Continental Lager Beer’s social media pages.

Last year, the competition was won by Chijioke Charles and the Ofu Obi Dance Troupe.

“Hi-Life Fest is designed to ensure that homegrown talents are given the needed motivation to progress in their musical journey,” Life Continental Lager Beer senior brand manager Aishat Anaekwe said. “We aim to showcase highlife music talents to the wider public so that they can develop their talents and become highlife music icons like Flavour N’abania and other legends.”

Auditions are slated for 20 September to 23 October and the competition will run from 3 October to 27 November.

Eligibility

The competition is targeted at but not restricted to citizens in the Eastern region of Nigeria aged 18 and above.

How to enter

• To participate, interested musicians must share a 60-second video clip of their performance on Instagram using the hashtags #HighLifeFest2022 and #TuruUgoLota.
• They must also register here for a chance to audition in Enugu, Onitsha, Awka and Owerri.

The deadline for registrations is 14 September.

Note

• There shall be a maximum of one video entry submitted per participant throughout the competition.
• Only participants following the brand across platforms would be eligible to participate in the competition.