Ambassador J Loemba (LJ)

Ambassador J Loemba (LJ), also known as Fiya (Fire) or Fuego, is a multi-award winning singer, rapper, songwriter from Capetown, South Africa. He is also a record label owner, entrepreneur, radio/ TV presenter famed for performances and inspirational messages.

His electrifying live performance at the 2014 Victory Gospel Awards was a national success. He was eventually invited to perform at the 2015 Victory Gospel Awards which saw him getting nominated in two categories which he won namely: Artist of the Year and Best Hip-Hop Artist of the Year.

He has worked, performed and shared the stage with well-known artists such as SA Idols’ first winner Karin Kortje, CJay, Neville D, Chumani Ngojo, Mano Juvane,Colin Mitchells and many more.

He was also nominated in the following categories: Best Rap Album at the 2014 SABC Crown Gospel Music Awards, Best Outreach Artist at the 2014 SABC Crown Gospel Music Awards and Best International Male Artist at the 2016 Gospel Xplosion Music Media Awards which takes place in the UK.

By March 2016, he had won the following awards: Best Music Video/DVD Award at the 2014 Victory Gospel Music Awards, Best Artist of Year and Best Hip-Hop Artist in 2015 at the Victory Gospel Music Awards.

In March 2016, he was working on his second project titled 'N.M.V' (No More Violence).