TID: Tanzanian media overlooking bongo flava pioneers

TID said the media, particularly radio stations, were only playing new-generation musicians and neglecting the pioneers who laid the foundation for the genre.

“Some radio stations have been part and parcel of our music not being played that much,” he said. “Lack of airplay has had a huge toll on the popularity of many talented musicians. They keep calling us legends not out of respect but to insinuate to the public that our time is done, after which they vouch for their preferred artists.”

“Our music is still ripe for discovery. If they support us, the public will be amazed at the kind of good music that has never made it on radio or TV.

The singer said musicians such as the late Sam wa Ukweli were suffering in silence because they feared ridicule from the media. “Sam's songs sold platinum. He was a great musician but after falling out with the managers, who obviously controlled the media, his fame was cut shot. Sam was ailing but he could not tell anybody for fear of being mocked.”

TID also accused artist managers and event organisers of using conflict in business to sabotage musicians.

“Many musicians have lost control. The media will stress you out and create scandals. At the same time, your management will help themselves to your money and the organisers will rob you of your performance fees, paying you less than what you agreed. At this point, many get confused and depressed while some get into drugs because of the disappointments.”

TID, who is known for hits such as ‘Nyota Yako’, ‘Siamini’ and ‘Sifai’, said he had recorded a new album that would be released once he signed a decent distribution deal.