Spotify renews multi-year licensing partnership with Merlin

The partnership, now in its 17th year, has helped independent artists and labels reach both emerging and established markets. Over this period, Spotify and Merlin have contributed to the growth of genres such as Afrobeats and amapiano, revitalised interest in rock, and supported alternative, electronic, rap, Latin, and other genres championed by independent labels.

Jeremy Sirota, CEO of Merlin, described the agreement as a commitment to empowering independent artists and labels. “This isn’t just about securing terms that value the contributions of our members’ artists; it’s about building frameworks that unleash creativity and ensure our dynamic global membership, which accounts for 15% of the market, can continue to grow, thrive, and lead,” he said.

Alex Norström, co-president and chief business officer at Spotify, emphasised the importance of independent music for discovery on the platform. “Our partnership with Merlin makes this possible at a global scale,” he said. “This renewal reflects our commitment to ensuring independent labels and artists continue to thrive on streaming platforms, while we work together to grow the value of music for creators everywhere.”

The renewed agreement positions Merlin’s independent membership to remain a key partner in shaping the future of streaming, supporting a sustainable, artist-centred ecosystem for the next generation of independent musicians, labels, and distributors.