South African artists earned $14m on Spotify in 2023

This is according to data released from the global streaming platform Spotify, which also reveal that the number of artists earning over R100 000 in royalties from Spotify alone grew exponentially, increasing by more than five times since 2018.

South African artists also enjoyed unprecedented global exposure, with over 735 million first-time listeners discovering their music on the platform in 2023. Additionally, nearly 2 800 South African artists were featured on Spotify’s coveted editorial playlists in 2023.

The data also shows that the consumption of local music in South Africa grew by 101% in 2023 driven by the popularity of amapiano. Amapiano tracks were added to over 14 million playlists, translating to a 566% increase since 2018.

Further highlights from the data indicate that despite the industry’s male-dominated landscape, female artists gained momentum, with their average streams increasing by 49% in 2023.

 “African artists’ streaming revenues on Spotify continue to grow every year, a testament to their immense talent,” Spotify sub-Saharan Africa managing director Jocelyne Muhutu-Remy said. “We’re privileged to support them in making a living from their art.”

Spotify says the growth of the South African music industry is largely attributed to internet penetration and music streaming, which have enabled artists to reach a global audience, expand their fan base, and earn a living from their art.

The latest data follows the release of Spotify’s Loud & Clear 2024 report in March with a view to enhancing transparency by providing data on royalty payments and analysing the global streaming economy for artists, fans and the industry.

According to the International Federation of the Phonographic Industry’s (IFPI’s) 2024 Global Music Report, the sub-Saharan Africa music industry experienced unprecedented growth, surpassing a 20% revenue increase, making it the fastest-growing region globally. Additionally, IFPI says South Africa remains the largest market in sub-Saharan Africa, growing by 19.9% and contributing 77% of the total regional revenue.