Sizwe Alakine signs Warner Music South Africa deal

Also known as Reason, the rapper has been venturing into amapiano as of late and is set to release more music within the genre to celebrate the deal

“I’ve been looking for the best deal for me and my legacy for the past five years,” he said. “After all that I’ve done independently, I needed to work with a company that could do more for me than I could for myself. Warner has committed to growing both the Reason and Sizwe Alakine brand in ways that now on else could and I’m excited for the line of great music and creative we have lined up.”

WMSA creative lead Garth Brown said: “Sizwe has proven himself as a true artist, who is able to actively capture audiences for just under two decades thus far and no intentions to slow down any time soon. We are excited to partner with Sizwe, as he embarks on a new chapter, venturing into amapiano. His ability to effortlessly transition between genres, is what the genetic fibre of legends are made of, and we are honoured to be a part of his story.”

Reason joined the music industry as a hip hop artist in 2005. He gained popularity in the hip hop scene after releasing ‘Breathe’. The popularity of the track brought about collaborations with fellow rappers Proverb and Tumi Molekane. He has won a number of awards and performed at home and abroad. Since crossing over to South Africa’s biggest genre at the moment, he has collaborated with a number of popular amapiano artists including DJ Maphorisa on ‘Khanda Shisa’.