SA: Yumbs inks Warner Music Africa deal

WMA says the partnership marks a significant milestone in Yumbs’ flourishing career, propelling him further into the global music scene. It represents another key move for Yumbs, following his previous distribution deal with Africori. As a subsidiary of Warner Music Group (WMG), Africori serves as a vital link between African artists and the global music market, providing opportunities for growth and exposure.

“I’m extremely happy and excited for the next chapter of my career with WMA,” Yumbs said. “This collaboration opens up endless possibilities to reach even more music lovers worldwide and to continue pushing the boundaries of amapiano music.”

WMA managing director Temi Adeniji said: “We are thrilled to welcome Yumbs to the Warner Music family. His exceptional talent and innovative approach to music perfectly align with our vision of championing diverse and dynamic artists. Together, we look forward to breaking new ground and creating unforgettable musical experiences for audiences everywhere.”

Yumbs is no stranger to success. His remix of Muni Long’s ‘Made For Me’ and his rendition of Ciara and Chris Brown’s ‘How We Roll’ have solidified his position as a trailblazer in the amapiano genre. His unique ability to fuse signature amapiano sounds into international hits has garnered him widespread acclaim. In addition to his solo endeavours, Yumbs has collaborated with top South African artists including MAXHOSA, Major League DJz, Pabi Cooper, and Ch'cco. His collaborative spirit extends globally, with recent recordings featuring African artists such as Focalistic, Joeboy, Bien and Moliy. 

Born Ayanda Oratile Yumba in Kagiso township in 2002, Yumbs’ love for music runs deep. By the age of 10, he was already playing drums at his local church. His musical gift would then be nurtured when he attended the National School of Art, where he learned how to play bass and electric guitar, and taught himself how to play piano. In his senior year, Yumbs was the main composer and musical director for the stage production Hip Hop Hamlet, which premiered at the Nelson Mandela Theatre. He went on to further his studies at the Academy of Sound Engineering, majoring in audio technology and sound engineering before making his first foray into the commercial stage by co-producing Musa Keys’ ‘Vula Mlomo’ released in 2021.