Rwanda: Africa in Colors signs MoU with govt ‘to improve creative industry’

It will attempt to increase jobs and revenue in the CCIs by promoting business partnerships between artists, innovators and entrepreneurs, and offer capacity-building programmes to promote creativity and the export of local talent and creative goods and services.

The RCHA says the new agreement will promote business partnerships between artists, innovators and entrepreneurs in the cultural and creative sector.

“As the government, we want to build a creative industry that is unique with Rwandan culture and which is competitive on the market, ready to play an instrumental role in branding our country,” RCHA director-general Robert Masozera told The New Times. “We are proud of what they presented to us. We are looking forward to seeing the implementation, and we are ready to support them within our means.”

Africa in Colors founder and CEO Raoul Rugamba said the partnership would empower more CCI players in Rwanda through improved access to funding.

“Through this MoU, we will be able to amplify what we were doing and bring it on a bigger scale,” he said. “Coming together in this drive is so important because it requires more than one entity to achieve something big in this culture and creative industry ecosystem. Together, we will be able to build a better ecosystem.”

The African in Colours project is a platform established in 2018 by Hobe Agency, a creative operation based in Rwanda that focuses on content and showcases for African entrepreneurs.