Meta celebrates Africa’s rising stars in Made by Africa, Loved by the World campaign

19 May 2023 - 11:10

Published under the Creative Commons Licence

As part of Africa Day celebration on 25 May, Meta has announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign.

Representing several creative industries ranging from music, fashion, lifestyle, to art, this year’s self-shot vlog-styled short stories provide a glimpse of the creators’ world and highlights how being African inspires their creativity.

Themed Rising Stars, this year’s edition aims to amplify the voices and stories of eight rising talents from across Africa who are building a global presence and changing the way Africa is viewed on the international stage.

Representing several creative industries ranging from music, fashion, lifestyle, to art, this year’s self-shot vlog-styled short stories provide a glimpse of the creators’ world and highlights how being African inspires their creativity.

Alongside this, Meta is running a dedicated community Reels challenge – #ShareYourAfrica #AfricaMade – encouraging the African community on Instagram to celebrate their authenticity be it through dance, music, fashion, food or art.

The musicians featured in the campaign are Gyakie (Ghana), Fena Gitu (Kenya), Octopizzo (Kenya) and Ko-C (Cameroon).

Other rising stars celebrated are Nigerian fashion and lifestyle influencer Enioluwa Adeoluwa, South African visual artist Qhamanande Maswana, South African filmmaker and photographer Fhatuwani Mukheli, and Nigerian content creator and brand influencer Adesokan Emmanuel.

“We’re thrilled to celebrate Africa Day this year by amplifying the stories of just some of our talented rising stars from across the continent who are shining a spotlight on African culture, music, food, dance, fashion, and so much more in their own voices,” Meta’s director of communications for sub-Saharan Africa, Kezia Anim-Addo, said.

“Every day, we see young African creatives use Meta technologies, like Instagram and Facebook, to share their stories, express themselves, and bring people together in incredible and inspiring ways. We’re proud that our technologies have a role to play in amplifying these voices and stories, both locally and globally.”

For Africa Day Meta will be holding a fireside chat with a selection of key figures from across the continent – exploring the global impact of Africa's youth and how platforms like Instagram are helping to fuel their global appeal.