Marmoset launches new music licensing app Track Club

Track Club offers users access to licensed music through its instant clearance feature called TrackID. The service is available through several subscription plans including a free trial option.

The platform says the tool allows music makers to adjust the song according to their video or other content requirements “instantly and intuitively” adding that “creators can now adjust levels and put finishing touches on the ideal soundtrack right there in the app”.

Track Club represents artists and bands, and works together with them to create exclusive recordings and releases for sync to distribute to major brands, TV and Film, as well as the creator economy.

“The new MixLab customisation feature is a game-changer, empowering creators to be the final collaborators in the track, putting them in the music producer seat,” Marmoset and Track Club founder and CEO Ryan Wines said. “You’re essentially at the mix board, muting, solo-ing and adjusting levels until the song perfectly fits your needs. Then you simply click the download button and instantly have a custom song for your project.”

The company says its “highly curated, small-batch catalogue, coupled with its MixLab customisation feature is the antidote to the industry’s long-standing challenge of bottomless libraries of ‘good, but not great’ music shared across sync music providers. The race to acquire the biggest stock music libraries has created a sea of mediocrity.” 

Wines added: “We’re beginning to hit a saturation point with all of these ginormous catalogues in the marketplace. Nobody wants to spend hours digging through 200 000 songs just to find one good one. We held dozens of long-form interviews with clients before we even started designing Track Club. We heard they don't want to spend a ton of time on a music app. They want to find the right song as fast as they can”.

Track Club’s catalogue upholds Marmoset’s community first, fair, and equitable ethos. Many of its artists are from underrepresented, historically marginalised communities who work closely with Marmoset’s A&R team, have recorded music for major national and international brands including Apple, Patagonia, TikTok, Google, Netflix and Peloton.

Wines added: “Our vision is to be the positive disruptor of our industry, at the intersection of music, media, and tech. We're here to stop the race to the bottom. And we believe when it comes to music, better is always better than more.”