COVID-19: Apple Music launches Come Together platform
Apple Music has launched a platform to entertain subscribers during the COVID-19 pandemic.
Titled Come Together, the platform seeks to comfort, motivate and inspire subscribers to stay focused during the lockdown.
It is available for streaming here and features the following playlists: Isolation Icebreakers, Work From Home Hustle, Virtual Hugs, Home-School-Strumentals, Living Room Dance Party, Astral Escape and Social Distancing Social Club.
“Because social distancing doesn’t need to mean antisocial, we invite you to Come Together, a special space in Apple Music where you’ll find brand new playlists to suit your situation and to help provide comfort, motivation, focus or just something to dance to and get your mind off all of this,” Apple Music said.
“Whether you’re trying to find distraction while working, living and playing at home or struggling to find a positive outlook under major life upheavals – music can be an escape and a salve for yourself and whoever you are hunkered down with.
The Isolation Icebreakers playlist comprises music from rising R&B stars like Snoh Aalegra, H.E.R. and Daniel Caesar. Work From Home Hustle is a hip hop playlist designed for people that are able to work remotely. The playlist features motivational and inspirational songs from such artists as Drake, Kanye West and Ace Hood.
Virtual Hugs is made up of uplifting songs from the Jonas Brothers, Ariana Grande, Justin Bieber and Taylor Swift. The Home-School-Strumentals seeks to keep school pupils busy and features low-key hip hop and electronic beats from Kaytranada and Pueblo Vista.
The Living Room Dance Party is ideal for someone with a family and is made of pop and dance tunes from Tones and I, and Maren Morris. Astral Escape is a mix of electronic, indie, and R&B visionaries like Flying Lotus and Tame Impala. Lastly, the Social Distancing Social Club playlist is full of hits from Major Lazer, Imagine Dragons and Dua Lipa.
Additionally, Apple Music released The Get Up! Mix, a brand new personalised playlist full of happy-making, smile-finding, sing-alonging music, as well as the Home Office DJ playlist.
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