YouTube Music to launch personalised playlists
YouTube Music will launch three new personalised playlists later this month as it moves away from Google Play Music.
The playlists – namely Discover Mix, New Release Mix and Your Mix – make use of the user’s listening data on YouTube Music and YouTube.
“Our YouTube Music app has been out now for a couple of years, we’ve launched the YouTube Premium service and the app and now 71 different countries,” YouTube chief product officer Neal Mohan said.
“And as we’ve rolled it out, we’ve gotten lots of feedback from our users about what they’d love to see. And one of the things that they tell us repeatedly is, they love the fact that, through a combination of things like machine learning and human beings that are music lovers, we put all this great music in front of our users in the YouTube Music app.”
Discover Mix is YouTube Music’s version of Spotify’s Discover Weekly. It began making the rounds in September but was only available to a few users. Mohan said Discover Mix would focus on assisting users to discover new artists and music including songs from musicians they had never listened to, as well as unpopular tracks from artists already loved by users.
The New Release Mix playlist is the version of Spotify’s Your Release Radar, and comprises some of the latest releases compiled from a user’s favourite musicians.
Meanwhile, the Your Mix playlist features tracks a user has not heard but would perhaps enjoy based on listening habits.
The thee playlists will be updated weekly and will be made available to all YouTube music users around the world.
The playlists come at a time when Google is planning on migrating its Google Play Music users over to YouTube Music. Google hasn’t shut down Play Music but has made YouTube Music the default music app on all new Android devices.
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