Boomplay Recap 2022: Otile Brown, Nadia Mukami among most-streamed artists in Kenya

20 déc 2022 - 15:05

Published under the Creative Commons Licence

Africa-facing music streaming and download service Boomplay has released its annual recap.

Otile Brown.

Boomplay Recap 2022 provides an overview of music consumption and insights into listeners’ musical tastes and preferences for the year. It also enables fans and subscribers to discover their personalised lists of top songs, artists, albums and genres.

It presents data and insights into music consumption and engagement on Boomplay reviewed under a specific period. It also profiles and segments music data by country, artists and users, providing an actual reflection of music listenership and engagement habits of local music industries in Africa.

The authenticity and relevance of Boomplay’s data and charts as the accurate picture of music consumption are based on Boomplay’s user base, which is largely the lower and middle-class demographic, the largest population segment on the continent. Thus, it is more inclusive and captures the on-the-ground music taste and habits of music consumers.

Streaming on Boomplay grew in 2022 by 248%, buoyed by its 88m monthly active users and a record increase in Boomplay’s catalogue to over 90 million songs.

For the year 2022, Boomplay Recap by country highlights categories including Top Male Artists, Top Female Artists, Top Booming Artists, Most Streamed Songs and Albums, among others, while Recap for Artists shares 2022 stats of individual artists, including the Total Streams, Hours Streamed, Listeners, Most Streamed Song and Most Streamed Countries.

On the other hand, users on Boomplay (Boombuddies) will have access to personalised results of their music consumption and engagement on Boomplay through the users' recap which highlights their 2022 music journey by revealing details such as the number of songs they listened to, their top genres, discoveries, top artists, songs they had on repeat and many more interesting personal insights.

According to Boomplay’s 2022 Recap for Kenya, hip hop makes a massive leap with front runners Wakadinali making it to Top Male Artists behind Otile Brown and Bahati who occupy the top two spots respectively, for yet another year. Nadia Mukami leads the Top Female Artists category for the fourth year in a row while Mercy Masika and Nikita Kering’ closed out the top three.

The most streamed songs on Boomplay saw Boondocks Gang’s Exray Taniua alongside Trio Mio and Ssaru occupy the third slot with their viral hit ‘Sipangwingwi’, while Otile Brown and Bahati take up the top two spots respectively with ‘Jeraha’ featuringJovial and ‘Adhiambo’ featuring Prince Indah, respectively.

Kathy Praise leads the most streamed Gospel Song in 2022 with her single ‘Usikiaye Maombi’ as Gloria Muliro puts up a double entry with ‘Narudisha’ at No 2 and ‘Nakubaliana’ at No 3.

New stars emerged, as seen on the Top Booming Artists category featuring Iyanii, Fathermoh and Nasha Travis, all of whom had their breakout hits in 2022. Nasha Travis showed a tremendous growth of 1 064% in streams and 521% in listeners.

For the Top 100 Kenya, which is Boomplay’s weekly chart of the most streamed records, Tanzania’s Diamond Platnumz took the top spot 13 times with ‘Mtasubiri’ featuring Zuchu. Jay Melody follows closely topping the chart 11 times courtesy of the smash hit ‘Nakupenda’ as Joeboy’s ‘Sip (Alcohol)’ led the top 100 for eight weeks in 2022.

In April 2021, Afrobeats megastar Burna Boy reached 100 million streams, making him the inaugural member of Boomplay’s prestigious Golden Club, which celebrates artists achieving this outstanding streaming accomplishment. Since then, 36 other artists from all over the world have joined the Golden Club, including Otile Brown who became the first Kenyan artist to do so in September of 2022.

Boomplay has resolved to use strategic partnership and development initiatives to empower Africa’s digital music ecosystem to realise its potential. Recent partnerships with France’s Generations Radio and telcos Telkom and Safaricom in Kenya are moves towards the progress of the streaming culture and legal music consumption while expanding the reach of artists globally and helping Kenya’s music industry to be more viable and beneficial to all stakeholders.

#BoomplayRecapKE2022 playlists are now streaming on the Boomplay app in different genres and categories, capturing all the artists and songs in the recap and more for users to enjoy and relive their favourite songs and moments of 2022. The playlists can be found in a special in-app music section tagged Boomplay Recap 2022.

Top Male Artists 2022