SA TikTok creators release amapiano single

The four artists are participants of the TikTok Rising Voices incubator programme and the song forms part of that project. It was commissioned by TikTok and produced in collaboration with Def Jam Recordings Africa.

While the creation of this song was funded by TikTok, the creators will receive all royalties from the track. Additionally, Thozi Music will release his new track on Def Jam Recordings Africa.

“With the song released on TikTok and on all major streaming platforms, a new in-app campaign has been initiated,” TikTok’s user operations lead for Africa Saul Moross said.

The campaign includes a TikTok Sisonke Dance Challenge through the hashtag #TikTokSisonke. Moross says the project also reiterates TikTok’s commitment to empowering creatives from all backgrounds, and seeks to showcase the diverse creator community.

TikTok Rising Voices was launched by the short-form video app earlier this year, and is aimed at people of colour. The company has now confirmed that the second phase of the project is officially underway.

“Phase two will be even bigger than the last one. Instead of focusing on the core group of 100 creators, TikTok encourages the wider creator community and its users from all types of backgrounds to engage and get involved in the creation of content while promoting togetherness.

“Creators in Africa have a lot to offer and TikTok is proud to be the platform that not only inspires them but also actively supports their creative ambitions. We can’t wait to see which unique talents and creative ideas the community will uncover. Together with our community, we can build something truly amazing,” Moross said.