Interview: Rwandan rapper and producer Kanaka
In a bid to achieve his dream of attaining a career in the entertainment industry, Rwandan rapper, producer and songwriter Kanaka took it upon himself to learn the ropes of everything and anything that could take him one step closer to that goal.
In 2013, he enrolled for a music business degree at the State University of New York College at Oneonta in the US and graduated in 2017. And in September, he was granted a full scholarship to pursue a master's degree in global media industries at King’s College London in the UK.
The 26 year old is pleased with the progression of his career abroad but says it’s not his main aim: “I want to use what I'm learning to better position myself and others I work with in Rwanda to succeed not only in music but in entertainment and media.”
Kanaka recently spoke to Music In Africa about his five-track EP Room Past Curfew, which was released on 5 March and features the vocals Mike Kayihura.
MUSIC IN AFRICA: How would you describe your musical style?
KANAKA: My current approach is often defined as ‘sweet and nostalgic’ because I like using vintage drum loops with mellow guitar riffs. Sometimes I use a hardstyle approach to rap, but I‘ve realised that I feel most at home with the chill, lo-fi-type vibes.
Your EP has been out for a few weeks now. What has the response been like, particularly in Rwanda?
We are very grateful for the love we have received so far. Although I’m currently not in Rwanda, I’ve gotten positive feedback from listeners there and elsewhere. I particularly like how people seem to have a different favourite song on the EP.
What was the thinking behind the EP’s title, Room Past Curfew?
The name came from Mike‘s lyric in ‘Outro’ where he sings, ‘In this little dark room past curfew.‘ Given that it was recorded during the COVID-19 pandemic, we felt that this title was appropriate, especially for such a romantic and intimate project. It really fit the vibe.
What was it like working with Kayihura?
Producing for Mike was quite easy. He’s talented and highly experienced, so he gets it when it comes to music. I’ve had previous projects where I was the lead singer, but this was my first time taking a step back to produce and write.
What drove you to produce your own music?
Since I started music, I’ve always loved writing my own lyrics and getting involved in the production and arrangement. I took some time off a few years ago to really hone in on production to become more independent. As of now, I’m working with a drum pad, an electric guitar, a small keyboard and a mic. The goal is to eventually have them all play in sync to perform the EP live. Needless to say, I spend a lot of time watching YouTube tutorials.
You have a relatively small following on your social media. Are you not marketing or engaging other processes needed to gain traction?
If I knew the answer to that, I would be verified. If I were to guess, I think it’s partly because I’ve tried on several hats over the past few years, leaving not enough time to brand myself well enough for social media. Most people know me as a rapper named Darkecy, and as a teacher, personal trainer, event organiser named Denis. I try not to overthink it, though. I'm grateful for the few supporters that I have and I’m hopeful for bigger things ahead.
What about YouTube?
There are a few music videos on my YouTube channel. The fact is that they are not flashy, as I like my videos to represent normal life. Videos are important, and I love a great music video, but I am personally more interested in good music and visual aesthetics than extravagant sets.
What is the biggest barrier that an artist like yourself needs to overcome to gain commercial success in Rwanda?
I think a challenge that I face is that there is not a lot of funding and opportunities. The few that are available will be competitive. However, I think it’s up to independent artists to also think of innovative ways to use their music or brands to earn an income.
What is the relationship between the media and artists in Rwanda like?
I think it used to be that artists desperately sought media help, especially before social media became huge. Nowadays, since artists have some power online, I think the dynamic has shifted more to a co-dependency. We are developing a common view that if the media figures can push Rwandan artists, it is likely to be beneficial for us all.
What's next for you after graduating later this year?
Next, I'm hoping to add more traditional sounds to my music to represent Rwanda’s authentic sound, which can also appeal to a wider global demographic. Expect many releases of various genres featuring several different vocalists. I will be documenting my progress on my YouTube channel.
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