Charged Power launches cassette power bank and USB rechargeable batteries
South African-British company Charged Power has launched a new range of USB rechargeable batteries and music-inspired power banks.
The Kaset power bank was designed to emulate the iconic cassette tape of the 1980s and 1990s. In addition, the USB product, the company says, is bound to replace once-off batteries.
Charged Power PR executive Melisa Nemhara says the company’s mission is to provide a solution to mobile users who run battery-intensive apps for longer periods of time.
“In our ever-digitising age, remaining connected is becoming especially important within the music industry,” she said. “With streaming sites dominating, people are increasingly reliant on their smartphones for their musical fix. We want to ensure our customers can always connect to their favourite artists whether it’s through listening on their favourite platforms or on social media. With our Kaset and USB rechargeable power banks, we cater to a wide range of tastes and through collaborations allow them to represent the sounds they love daily.”
Nemhara added that Charged Power had collaborated with a number of South African artists to create customised power banks.
“We have partnered with artists and organisations such as Hlengiwe Mhlaba, Judith Sephuma, Ntonkozo Mbambo, the Mzansi Kwaito and House Music Awards and the South African Music Performance Rights Association to make the Kaset power bank. Charged Power is passionate about keeping people connected and music is something that connects us all. It was a natural next step.
“Merchandise is a huge part of how fans support and promote the work of their favourite artists. Our products are intended to provide smart power on the go daily. In branding with Charged Power, artists present their fans with the ability to represent their loyalty daily with a product they simply never leave without.”
Nemhara said there had been a positive response to the introduction for the two products.
“The reception of our products has been phenomenal in the UK, South Africa and the US. The quality of our charging devices is second to none so we have received praise from a technical standpoint, as well as from our consumers who are more style conscious and want their belongings to represent them as people,” she said.
USB rechargeable batteries and Kaset power banks can be ordered online here. Find more about Charged Power here.
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